TikTok Shop's cross-border business in Southeast Asia is growing rapidly

At the 2024 TikTok Shop Southeast Asia Cross-border E-commerce Annual Summit, Adam Xiao, general manager of TikTok Shop Southeast Asia Cross-border E-commerce, said that TikTok Shop Southeast Asia's cross-border business is growing rapidly, and the dividends it brings have just begun.

Official data show that in 2023, the number of cross-border sales products in Southeast Asia increased by more than 19 times year-on-year, and the number of cross-border merchants increased by nearly 5 times.