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It is reported that in the first half of 2024, TikTok Shop Malaysia's sales increased by 2.2 times year-on-year, the number of sellers increased by 1.8 times, and the number of affiliate creators increased by 1.8 times.
The platform said that this reflects the shift in online consumer behavior in Malaysia, with shoppers increasingly discovering brands and products through content.
In a statement, TikTok Shop Malaysia said that its platform uses its comprehensive "Shoppertainment" ecosystem and omnichannel solutions to shorten the customer journey from browsing to purchasing, while building real communities, providing local entrepreneurs with more opportunities to build lasting local brands.
TikTok Shop's cross-border business in Southeast Asia is growing rapidly
TikTok's rise is like a rocket
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